miércoles, 16 de agosto de 2023

Engagement

 

Engagement

It is a psychological construct that expresses the emotional connection and refers to how actively the individual is involved in a certain activity and with the organization. This construct includes aspects:

-Cognitive (knowledge of the responsibilities, specialty and activity of the company. It is a process that consists of acquiring knowledge through information from the organizational environment; this involves aspects related to thought, language, perception, memory, reasoning, attention, decision making and problem solving through intellectual development and praxis.

-Emotional (it is related to psychophysiological phenomena that are experienced as part of human existence such as: joy, sadness, fear, security, surprise, anger, disgust, anger among others that are typical of the human being and that can arise from the relationship of the surrounding world.

-Psychological (related to the mind, behavior and human experience that integrates the functions of the brain with individual and social actions).

 

Engagement is an interactive and bidirectional process that implies commitment or involvement between subjects (workers, stakeholders, clients, users, community...) and organizations (in the sector, other sectors and the state).

 

Business areas in which the term is used:

In the business context, engagement is identified with the voluntary effort of the workers of an organization to grow, improve and increase quality.

An engaged worker (committed or involved) is a person who is committed and enthusiastic about her work, in such a way that she goes beyond the demands made by her organization.

In the company, the engagement, is that voluntary effort of the workers to contribute the best of them always thinking of obtaining the best results.

An engaged worker (committed or involved) is a person who is fully involved in his work and enthusiastic about it. When he has the opportunity, he acts in a way that goes beyond the tasks assigned to him by the organization.

Academic and school environment: Engagement has been defined as the psychological investment made by the student in order to:

-Learn,

-Understand, and

-Master knowledge and skills.

 

Dimensions and types of "engagement", Reeve (2012), raises four types: cognitive, emotional, behavioral and agentive:

Cognitive. It refers to the extent to which individuals think strategically before, during, and after performing an activity.

Emotional. It refers to both positive and negative affective reactions of individuals regarding a certain activity.

behavioral The behavioral dimension of engagement refers to the effort and persistence of the individual during the initiation and execution of an activity.

Agent. The agentive dimension of engagement. It refers to the intentional, constructive and proactive contributions that the individual makes in the activities in which he participates.

 

 

 

viernes, 21 de abril de 2023

WIN-WIN

«Ganar ganar o win – win» es una estrategia que popularizó Stephen Covey en su libro «Los 7 hábitos de la gente altamente efectiva».

 

La estrategia de marketing denominada «Win-Win», que traducido al español es “Ganar-Ganar”, se trata de una estrategia de marketing que tiene como objetivo que todas las partes salgan beneficiadas.

Como estrategia es una gran herramienta para la negociación, facilita una negociación más efectiva frente a las diferentes realidades,  “Win-Win”.

Como teoría se centra en redefinir el problema o conflicto considerando a todas las partes afectadas. Y sus intereses para establecer opciones que beneficien a todas las partes.

 

ACCIONES QUE INTERVIENEN DENTRO DE LA ESTRATEGIA
“WIN-WIN”:

 

        Clima. Desarrollo de un clima sincero y calmado concentrado en las soluciones más que en el conflicto.

 

        Mensaje. La comunicación es clara y objetiva, pero empática. (Se intenta estar en el lugar de todas las partes a la hora de comunicarse).

 

        Diferencias. Determinar las diferencias que pueden causar futuros conflictos o ser oportunidades de acuerdos en la negociación.

 

        Ampliar la negociación. Detectar intereses que no son el principal objetivo pero que pueden formar parte de las soluciones.

 

 

 

  

martes, 11 de abril de 2023

El vendedor

 


sábado, 8 de abril de 2023

Insight: visión interna, percepción o entendimiento

 


viernes, 17 de marzo de 2023

Gestión de servicios

 https://youtu.be/N7dQppygFh0


Estrategia de precio

 https://youtu.be/9c6dQM4bN2w


Marca, lema y enseña comercial

 https://youtu.be/vbhG7bM9XBw

Forecast

 https://youtu.be/L8y7Qyk7Tv8